Nowadays, there are several firms offering SEO services. Some of them have been found to be scams. You should hire a reputable company such as SEO Gp – Liverpool. There is a need to know signs of a bad SEO company. In this way, you can avoid hiring a company that will not deliver results. The following are some of the signs to look for:
Use inferior link scheme
It is important to stay away from the SEO firms, which use inferior link strategies. These are links that are built quite quickly and meant for wrong purposes. Search engines frown some links. You should note that such strategies can ruin the credibility of your website. Once search engines discover that your site is using these techniques, your websites will be blacklisted or even penalized. It is necessary to understand that a reputable company will build quality links by sharing high-quality, which is relevant to your site.
Promising to add your website to several online directories
This idea can sound to be great. This is because every person wants to have lots of traffic sent to the website. You should note that such process can be possible through use of low quality backlinks. Search engines rarely take into account these types of links in their rankings. Thus, getting listed in several directories is of less impact to your business.
Driving irrelevant traffic
When working with a reputable SEO company, you should check on a routine basis the type of traffic your website is receiving. When examining the data, do not only look at the number of visitors you are receiving at the moment, but also their bounce rate and click through rate. If visitors are landing on your site and just leave, this means that the SEO company is just driving irrelevant traffic or using bots. Leave the company and go for one that provides quality content that engages your readers.
Not revealing their methods
After choosing a SEO company, you want to work extra hard to achieve your desired results. Thus, the SEO agency you hire should be transparent and honest about what you do. You can carry out an online research to understand what is expected of your SEO company. In this way, you will not be paying for the information, but for their expertise and experience.
Not offering helpful feedback
Feedback is an important aspect to consider when choosing a SEO company. This will help you know whether what they are doing is right or not.